Last Updated: 20th Feb
Atlas Time Enterprise (“we,” “us,” or “our“) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website atlastime.net (the “Site”) or make a purchase from our online watch store. It also outlines your privacy rights and how the law protects you .
Please read this Privacy Policy carefully. By accessing or using our Site, you agree to the collection and use of information in accordance with this policy.
1. Who We Are
Atlas Time Enterprise is the data controller responsible for your personal data. Our company is a retailer of timepieces, operating the website atlastime.net .
2. Information We Collect
We collect several types of information to provide and improve our service to you, including:
- Personal Information You Provide: When you make a purchase, create an account, or contact us, we collect details necessary to fulfill our contract with you. This includes your name, billing and shipping addresses, email address, phone number, and payment information (such as credit card details, which are processed securely by our payment partners) .
- Account and Transaction Information: Your username, password, order history, items saved in your cart or wishlist, return requests, and customer service communications .
- Information Collected Automatically: When you browse our Site, we automatically collect certain information through cookies and similar technologies. This includes your IP address, browser type, device information, and how you interact with our Site (e.g., pages viewed, products clicked on, time spent on the site) .
- Information from Third Parties: We may receive information about you from third-party service providers, such as Shopify (our e-commerce platform), payment processors, and shipping carriers, to support our business operations .
3. How We Use Your Information
We use the information we collect for various purposes, depending on how you interact with us :
- To Process and Fulfill Orders: This is the primary reason we collect your data. We use your information to process payments, pack and ship your watches, send order confirmations and delivery updates, and handle returns or exchanges. This processing is necessary for the performance of our contract with you .
- To Communicate with You: We use your contact details to respond to your customer service inquiries, provide support, and notify you about issues with your order .
- For Marketing and Promotions: With your consent (where required by law), we may use your email address to send you newsletters, special offers, and information about new watches or events. You can opt out at any time .
- To Improve Our Website: We analyze usage data (like browsing behavior) to understand how customers use our Site, allowing us to improve its functionality, design, and your overall shopping experience. This is in our legitimate interest to grow our business .
- For Security and Fraud Prevention: We use information to detect and prevent fraud, unauthorized access, and other illegal activities, helping to keep your data and our Site secure .
- To Comply with Legal Obligations: We may process and retain your data to comply with applicable laws, such as tax and accounting record-keeping requirements .
4. How We Share Your Information
We do not sell your personal information to third parties. However, we need to share your data with trusted partners to make our services work . These include:
- Service Providers: We share information with companies that help us run our business, such as:
- E-commerce Platform: Our Site is hosted on Shopify, which processes your data to provide the online storefront .
- Payment Processors: To securely handle your credit card and payment transactions.
- Shipping Carriers: To deliver your orders, we share your name, address, and phone number with carriers .
- Marketing Partners: With your consent, we may share limited data with advertising platforms (like Google or Facebook) to show you relevant ads .
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new owner .
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities .
5. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files placed on your device that help us remember your preferences, understand site traffic, and show you relevant advertisements .
We use the following types of cookies:
- Strictly Necessary Cookies: Required for the Site to function (e.g., to keep items in your cart).
- Performance/Analytics Cookies: Help us understand how visitors interact with our Site.
- Targeting/Advertising Cookies: Used to deliver ads relevant to your interests .
You can control and manage cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Site . For more details, please see our separate [Cookie Policy] (link to your policy).
6. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements .
- Order Information: We retain order data for the duration of our contractual relationship (including warranty periods) and for up to 7 years thereafter to comply with tax and accounting laws .
- Marketing Data: We retain your data until you unsubscribe or after a period of inactivity (e.g., 30 months of not engaging with our emails) .
- Customer Service Inquiries: We typically retain these records for up to 3 years after the matter is resolved .
7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information :
- The Right to Access: You can request a copy of the personal data we hold about you.
- The Right to Rectification: You can ask us to correct inaccurate or incomplete information.
- The Right to Erasure (Right to be Forgotten): You can request that we delete your personal data, subject to certain legal exceptions.
- The Right to Restrict Processing: You can ask us to suspend the processing of your data in certain scenarios.
- The Right to Data Portability: You can request a transfer of your data to another service provider.
- The Right to Object: You can object to our use of your data for direct marketing purposes at any time.
- The Right to Withdraw Consent: Where we rely on consent to process your data (e.g., for marketing emails), you have the right to withdraw that consent at any time .
To exercise any of these rights, please contact us using the information in Section 10. We may need to verify your identity before processing your request .
Opting Out of Marketing: You can unsubscribe from our marketing emails by clicking the “unsubscribe” link in any email we send you .
8. Data Security
We take the security of your personal data seriously. We implement appropriate technical and organizational measures, such as Secure Socket Layer (SSL) encryption technology for payment transactions, to protect your information from accidental loss, unauthorized access, alteration, or disclosure . However, please remember that no method of transmission over the internet is 100% secure .
9. Third-Party Links
Our Site may contain links to third-party websites (e.g., watch forums, brand partners). This Privacy Policy does not apply to those sites. We are not responsible for the privacy practices of other sites and encourage you to read their privacy policies .
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any material changes by posting the new policy on this page with an updated “Last Updated” date .
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Atlas Time Enterprise
Email: privacy@atlastime.net